Are you Social media evangelist? With the emergence of influencers, brands are seeking out for social media influencers. Most of the people on twitter and FB write on their Bio.It depends how influential you are on social media. Three qualities – Reach, Resonance & Relevance taken into account while selecting an influencer.
Why do brands want influencers? The top most thing is when you collaborate with Influencers, it increases brand awareness, online reputation of the brand, brand recommendation etc. It also helps to increase traffic, increase brands followers etc.
How the brands select influencers?
Well, there are many ways to select influencers. There are social media tools where you can find out influencers. They are driven by the different algorithm to assess influencers reach and arrive at a score.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence and determine their “Klout Score,” which is a numerical value between 1 and 100. The higher your “Klout Score,” is the more influential you are. Your score is determined by a number of factors including followers, likes, comments, retweets, mentions, connections, etc. Klout score is measured with data from the last 90 days.
Kred is a website and app that reflects generosity in engaging with others and helping them spread their message,” i.e., a user’s retweets, replies and mentions of others. It score falls on a 1,000-point scale.Users with Kred influence score of 600 and above are in the top 21 percent of users.Kred also provides a separate scoring of “outreach level” (on a 10-point scale) that “Users can view their Kred influence score and outreach level scores globally (Global Kred) or by interests/affiliations (Communities).Kred score is measured with data from the past 1,000 days
Traackr is an influencer marketing platform that finds the right people to engage for your promotional, lead generation and social media initiatives. The platform includes tools for discovering influencers, listening to them in real-time, building relationships and monitoring your progress.It is based on keywords, it searches major social networks, blogs and other sites to find the most influential people given your unique requirements. You define the topic and Traackr surfaces the most relevant people, with the most engaged audiences so you can make the most impact.
BuzzSumo is an excellent tool that allows you to search the web to find popular content relevant to your topic. This tool allows you to gather social media statistics on the content as well. It has a powerful influencers search. You can search for the key influencers in any topic area or location.
Blogmint is influencer marketing platform that connects brands with social influencers. It helps brands connect and engage with Bloggers to create powerful social and video content. Ranking is measured in terms of Blogscore. It is a number between 0 to 100 which is derived from blog’s performance, blog’s global benchmarking and blogger’s social influence.
Brands create campaigns and mention what type of bloggers they are looking for also their specific requirements. Bloggers can apply to the relevant campaign.Once the brand accepts the request, a topic is assigned to the blogger. The blogger submits content and brand reviews the content and comment if any changes to be made. Once the article is accepted, the blogger publishes it on his website/blog.The brand rates the contents and writes testimonials about it that allows bloggers to improve their rankings. Blogmint is one of the fastest growing blogging network in India with more than 10,000 bloggers and more joining.I am exceptionally upbeat to have joined with Blogmint and can honestly say that it is the best platform to showcase your writing skills.It not only gives bloggers introduction but also an opportunity to get connected with brands and become influencers and additionally get rewarded for it. I have been associated with Blogmint since last year. I had great experience working with the Blogmint team. It provides profile analytics and how you can enhance it. The best part about Blogmint is transparency. Everything is crystal and clear on their website: Profile creation, brands, Campaigns, payout etc.
Now it’s time to find influencers, people like products and brands best when they hear from the people they like best.It doesn’t matter what you say, it’s what everybody is saying about you that matters.