Long gone are the days when shopping at the mall solely meant for purchasing ; it is now an altogether multidimensional experience. This dramatic shift is due to consumers’ expectations, shopping styles, and the mall composition. Last Sunday I was invited to experience the recently opened mall in the suburbs ie Viviana Mall, Thane
It is built on 50 acres of land and a million sq.ft of space only for the pleasure of shopping and thrill of entertainment; It is located in the Thane District. It is one of the largest malls in India.It boasts of a multiplex with 14 screens, 19 large and mini anchors for the first time in the country and 150 inline stores. It is one of it’s kind of mall;not only in terms of its sheer size and quality of retailers but also in terms of its architecture and overall shopping experience.
Developed by the internationally renowned architects and planning consultants, Development Design Group USA, Viviana’s most unique structural feature is its horizontal design. It is based on the concept of contemporary design with classical architecture. The contemporary design comprises of excellent space utilization with the planning of both interiors & exteriors creating a customer-friendly environment.
The USP of Viviana Mall is the fantastic customer-friendly circulation pattern both external & internal which ensures that mall footfalls convert into store footfalls. All the levels are connected so well visually not leaving a single store unattended. The architecture is very distinct making it milestone difficult to miss. Landscape style has been joined with architecture as part of the conceptualisation.
The Courtyard plaza is a beautifully designed landscaped area serving as a transition space from drop-off to mall entry. Space is bound with F&B outlets on both the sides.It has informal seating spaces and water features forming an ideal hang-out space for all age-groups. Also, the information desk is setup at the main entrance so that customers doesn’t get lost anywhere.
The defining feature of the mall is Cinepolis – one of the largest multiplexes in the country with 14 cinema screens that seat up to 2,400 people with a unique showtime schedule wherein a new show will start every 15 minutes.
It is the 1st Visually Impaired friendly mall in India . It includes Braille menu in all restaurants , personal shopping assistance is provided, it also has an audio-tactile floor plan and audio-tactile labels in all retail outlets. They have tied up with Xavier’s Resource Centre for the Visually Challenged (XRCVC) also special classes, workshops and courses started at this centre. It demonstrates and explains how with the aid of special assistive technologies the totally blind and someone with low-aid vision can effectively participate in the educational, professional and recreational domains.
For sports lovers, there is indoor football arena on the rooftop of 1st floor, where many tournaments take place and one of the best indoor setup for soccer enthusiasts
It also has one of the biggest Food court in India with nearly 40,000 sq. ft. is devoted to titillate the taste buds of shoppers. This comprises in-line food kiosks on every floor; fine dining restaurants and 16,000-square feet – large food court with seating for over 2000 people. Covering the second level of Viviana, the Family Entertainment Centre – Fun City is spread over 27,000 square feet. To ease the parking hassle for the shoppers, Viviana has allotted 2 levels in the basement for ramp parking of up to 2,400 vehicles. Each level has a separate entrance and exit with both levels directly connected to the mall via 3 sets of escalators as well as 3 elevators.
It was a scintillating experience at Viviana mall. Come along with your friends and family for shopping,dining experience with entertainment in 4DX technology.
Address – Upper Basement, Eastern Express Highway, Beside Jupiter Hospital, Thane West, Mumbai, Maharashtra 400606